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The Human Process Behind Dave Fuse Imaginarium When somebody sees a finished art toy, they usually see the result. The character is standing there. The colours are decided. The photographs are taken. The packaging is finished. Everything looks as though that was how it was always supposed to be. But that isn't how creating normally feels from my side of the table. Before a DFI piece reaches a collector, there are usually many decisions that disappear along the way. And someti

Why I Created DFI Founding Season There are moments in a creative journey when you realise you are no longer simply making the next piece. You are building something bigger. For me, DFI Founding Season is one of those moments. For more than 20 years, I have worked in design and creative work. During that time, I have drawn, designed, changed directions, made mistakes, thrown ideas away and started again more times than I could count. Dave Fuse Imaginarium grew out of that sam